Every year, as the month of Ramadan draws to a close, we look back and reflect on the spirit of the holy month and all that it embodies. And one of the primary values that we try and live by is giving back to society and indulging in charitable causes.

And in the spirit of Ramadan, Discounter announced earlier in the month that for every redemption on our app, we are donating AED 1 towards a charitable cause. And we owe you a BIG thank you for your overwhelming response.

So, here’s what we did with your donations along with our own contributions.

Our ‘100 meal’ charity programme was aimed at the blue-collar community in the UAE and saw our team members joining hands and putting together over 100 Iftar meal boxes packed with dates, dry fruits, juice, croissants, and chocolates. This was distributed to workers and laborers across the Al Qouz area.

And the response was heartwarming. There is no greater reward to one’s good deeds than smiles of joy and satisfaction! We are grateful to be in a position to be able to take up initiatives of this kind and will continue to create a change with every action.

The initiative reflects the incredible volunteering spirit of Discounter employees who want to give back to the society we reside in and operate from. This also ultimately encourages them to create a positive impact on the community in their own personal capacity.